Stages Of Purchase Decision Making Process Marketing Essay

Stages Of Purchase Decision Making Process Marketing Essay Introduction Market research helps the organization to bring the data which make sense of the organizational performance. Moreover, the successful marketer has focused on the market research to bring the information which is applied in the marketing activities. Therefore, the organization become becomes stable when the marketing activities are successful (Kumar, 2010).. However, the competitive advantage is increased due to the successful inauguration of the marketing plan. For an example, the Proctor Gamble is operating huge market research to strengthen the marketing activities which brought the larger market share. Through this paper the key concepts of marketing research will be merged with the different marketing activities. 1. Requirement One 1.1 Stages of Purchase Decision Making Process Here the purchase decision making process is directly concerned with the final consumer purchase decision making process and the consumer purchase decision is differs in the particular products to products. For example, the buying behavior of toothpaste is different from i-pod. However, the purchase decision process has five stages which are reflected in the following figure one. http://www.seo.com/wp-content/uploads/2012/01/Consumer-Research-Process1.png Figure One: Purchase Decision Stage, Source: Jeannet and Hennessey, (2011) This figure is suggesting that, consumers go through all of the stages when they need to purchase (Jeannet and Hennessey, 2011). For an example, when a customer need to purchase a Mobile phone, he/she needs to have need awareness, then move to the information search in the mobile market, then make evaluation between alternatives, then make purchase, finally he/she express the post purchase behavior which reflect the positive or negative feedback. 1.2 Theories of Buyer Behavior in Terms of Individual and Market The buying behavior of the consumers differs in the different market and for that reason exper developed different theories of consumer buying behavior. According to Czinkota and Ronkainen, (2012), there are four theories of the buying behavior which is listed in the following. Complex Buying Behavior: In this situation, consumers have higher involvement in the expensive, risky, purchased infrequently, and highly self-expressive product. Dissonance Reducing Buying Behavior: Highly involvement but seeks little difference between brands. Habitual Buying Behavior: Low involvement of consumers but little brand differences. Variety-Seeking Buying Behavior: Have low consumer involvement but brand difference is significance. 1.3 Factors Affecting Buyer Behavior In the modern market, consumers need to make different buying decision in different condition which is affected by the different factors. However, consumer purchase decision is affected by the culture, society, personality, and psychology. This is listed in the following figure. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHEX8lwUNWfEckYDBb5Zhaze2oIJz3J3x5dEJz5pfUWrSgzzRuUNkyqKSLitinWUBFMuOoUt51pPB7XfbKpikOwSkHuFJJCaL6afLRSxMTsCBEnLveOPkpx-UELTXtlVThTC_YxGnwBR4/s1600/chart+1.jpg Figure Two: Factors affecting consumer buying behavior. Source: Craig and Douglas, (2009) Cultural: Human behavior is controlled by the culture that is followed by the people and this culture affects purchasing decision. Social: The social structure influences the purchasing behavior of the consumers. Personal: The personal characteristics influence the purchasing decision of the consumers. Psychological: The psychological factors influence the purchasing behavior of consumer like motivation toward purchasing. 1.4 Relationship among Brand Loyalty, Corporate Image, and Repeat Purchasing The brand loyalty, corporate image, and repeat purchasing have strong impact on the competitive advantage of a firm in the highly competitive market. The brand loyalty creates customer loyalty which is resulted the repeat purchasing of the customer Douglas and Craig, (2009). However, the brand loyalty, corporate image, service, price and service quality leads to increase the loyal customer and those loyal customer is the asset of a firm who enhance the brand loyalty and corporate image. The brand loyalty will authentic when the customers have true attitude to make the repeat purchasing. For example, the Pepsi is considered as the true brand loyalties which have the corporate image in the competitive market. 2. Requirement Two 2.1 Types of Market Research Techniques Generally, the market research or the marketing research is designed to collect information to implement in the marketing activities of the firm. Normally, the market research has the two techniques which are listed in the following. Primary Research: The primary research has two ways which is Qualitative and Quantitative research. In qualitative research the research can be designed through the open-ended question and focus groups. However this research technique is used to gather the descriptive information (Dodd, 2008). On the other hand, the quantitative research gathers numerical information to analyze the marketing techniques. The quantitative techniques are done through the surveys. Secondary Research: The secondary research gathers information on the topic which is already published. The secondary research information is gathered from the different institution like trade associations, chamber of commerce, universities, media like newspaper, magazines etc (Dodd, 2008).. 2.2 Source of Secondary Data The secondary data is collected from the different sources which are already published. The secondary research information is already exists. For that reason, the primary data collection is not needed and the secondary information can be gathered from the libraries, public information centre, books, business publication, magazines, newspapers, trade associations, NGOs, banks, real states, insurance companies, wholesalers, manufacturer, regional organsiation, media representatives and many others (Dodd, 2008).. 2.3 Validity and Reliability of Market Research Findings Every research does not require the high level elaboration of study. But, the marketing research needs to conduct the minimum level of study which makes the actual result of the study. The small and informal research background may bring the irrelevant or wrong result (Craig and Douglas, 2009). However, the research validity comes from the data gathering techniques, ethical consideration, and the claims that are done through during the preparation of the research. The research validity may influence greater techniques which mentioned the similarities of other research and opinions. Most of the cases the samples are too small which leads to the poor reliability of the research findings. 2.4 Preparing Marketing Research Plan The marketing research plan is designed to bring the information to implement the current marketing activities. For an example, the market research plan for the Proctor Gamble (PG) has developed to bring out the information of 4.2 billions of customer perception. However, PG has developed the marketing research to justify the brand equity in the market to provide the competitive advantage (Ahmed et al., 2010). For that reason, the company started to cater the consumer to find out the appropriate result and the company has spent tremendous amount of money, effort to bring the innovation. PG knows that, the consumers know about the products which are delivered for the development of the marketing research techniques. PG has successfully handled the market research which brought the appropriate result to determine the marketing result. Now, PG believes that was the only reason why the company is placed in the worlds top one of the brands. 3. Requirement Three 3.1 Market Size Trends within the Market The market size is calculated by the total volume or value of sales in the market and the total volume is calculated through the number of units sold and the amount spent by the customer to have the costs of goods sold. To illustrate this an example of UK book market can be considered, the UK book market is healthy and dynamic market which saw that the market size is upward. In this market, the consumers are the main driver and the publishers need to promote the new writers books rather the old writers (Ahmed et al., 2010). Because, the old writer already captured the market and new writers can expand the market which increase the market size. However, the book market size is also expanding due to non-fiction growth of the products and services which helps to expand the market size. 3.2 Competitor Analysis of Tesco Tesco is the biggest supermarket chain in the UK. The most significant issue is that, the UK supermarket and food retail market is considered as heavily consolidated. In the supermarket chain, the top five supermarket chain has the major market share which is minimum more than five and these companies are Tesco, Asda, Sainsburys, Wm. Morrison, and Somerfield. These five companies have more than 80 percent of the total market share in the UK. However, the competition between these companies is intense and dynamic (Henry, 2011). However, the competition is begins with plan which is set to position in the market, Tesco considers Asda and Wm Morrison low price group who has the strong market influence in the market and Asda is the second largest UKs supermarket chain. Whereas, the Sainsburys and Somerfield are considered as the smaller competitors, which have focus on the higher price. Tesco is the largest supermarket chain and consider all the competitors to set the marketing activities in the market to increase the sales of the product. In the UK supermarket chain, Tesco is holding the 30 percent market share and Asda and Sainsburys has the second and third position which belongs 16 and 17 percent market share respectably (Bagozzi Foxall, 2009). However, the Morrison holding the fourth position which has the 11 percent market shares with the acquisition of the Safeway. The competitor Somerfield has the 6 percent market share for the fifth position. 3.3 Opportunities and Threats for Asda Asda is a second largest supermarket of UKs supermarket chain, which have currently booming position in the supermarket chain. However, the company was taken over by the USAs biggest brand Wal-Mart. Though, it has been taken over by the Wal-Mart, the brand name didnt change and the old brand name successfully promoted by the Wal-Mart which is completely efficient strategic decision (Bagozzi Foxall, 2009). This strategy has brought some opportunities for Asda, as well as threats. This is relevant in all business practice that, the threats is existed in line with the opportunities. So the opportunities and threats need to identify to attempt for the best alternative action in the market. In the following the opportunities and threats is identified (Lewis and Slack, 2003). Opportunities Threats Sufficient Shareholder More brands but lower selling of high brand products. Currently second largest supermarket chain in UK Asda cannot be compared with TESCO(first biggest supermarket chain) Provides best value rather money to the retailer Focus on selling of Asdas product rather the big brand like Nestle, Cadbury, Proctor and Gamble, Unilever. Having high profit margin Less stores compared to the competitors Efficient procurement system Focus on great profit Table: Opportunities and Threats of Asda. 4. Requirement Four 4.1 Techniques to Assess Customer Response The assessment of the customer response is fully depends on the activities of the firms performance in the firms activity sector. Moreover, the techniques of the customer response are highly developed on the assessment and measurement of the financial planning in which the customer survey is considered as the best way to assess the customer response Doyle, P. (2008). Besides, the customer survey, an organization can assess the different yardsticks which are described in the following part of the paper. Productive Performance Indicator: The productivity of the organization will be increased when the customer response is developed. Because, the sales of the product is increased and the demand for the product also increased in line with the sales. Then, a company try to increase the productivity is increased. Then the organization can easily trace the customer responses. Financial Performance: when the customer response is positive the financial performance is upward. Because, the increased sales contribute to increase the profit margin which make the company profitable. The positive performance brings the customer response. Quality Performance: if the organization offers the better products in the market the customer try to take the full responsibility which increases the product sales. The quality performance is able when the continuous selling is running. Response Cycle Time: The customer who intends to response with the product quality then the repeat purchase increase. The sales volume represent whether the customer making the repeat purchase. This indicates the customer response of the organization. 4.2 Customer Satisfaction Survey To assess the customer satisfaction the direct survey is continued which has logical collaboration of the abandon item. But, most of the cases the survey questions do not matched with the customer satisfaction level and the perceived customer value are highly merged with customer experience (Catherine, 2011). Here, the questionnaire for customer survey is as follows. What is your gender? Which range indicates your age? How long the products are used? Which product and services is preferred by the organization to serve you. How frequent the purchasing of the products needs. The rating of the overall satisfaction level to customer level. Will you recommend to your friend and family to buy from this product. The brand attributes need to be argued or not? Rating the companys product. Which logo customer beliefs to make brand relation? How satisfied you overall with the products attributes? Is the firm is able to support your problems? If the product dont be able how the staff are offer to serve recent problems? How efficient the customer service system of the organization. This question is designed with the options which have the logical structure of the satisfied, strongly satisfied, not satisfied, and neutral. This survey result will help to find out the actual result of the survey. 4.3 Review of the Survey The survey questionnaire brings the data of specific problems and weaknesses of the organization. The term customer satisfaction will be measured when the result of the survey report will be submitted. Moreover, the actual results will carry the recent information which is carried by the research objectives (Catherine, 2011). Customer satisfaction will be brought when the result of the survey will be positive. However, the results may positive or negative both is expected. When the result will be positive the company will try to maximize the service components and features. On the other hand, if the result is negative the organization may take action to make the product development with the special feature comparing the competitors. The customer service provides the special features of the recommendation which develop the marketing activities. Training Plan The training session for the 10 mid level manage will be focused on the key procedures of the market research techniques. The market research techniques is designed to develop the authentic collaboration with the different techniques of research, how to bring the actual result, how to response with the negative result. This system will be enhanced when the research is designed to develop the specific actions of the research techniques. The ten midlevel manager will able to carry out the research of the organization. Conclusion In brief, the high level of value adds the high level of the organizations performance. The customer service is designed to provide the actual results which are demonstrated the individual customers (Bagozzi Foxall, 2009). However, the firms need to focus on the after sale service to bring the customer response which bring the brand equity in line with the corporate image. So, the research and development is the necessary part to know whether the customer is satisfied or not. Finally, the satisfied customer bring the huge benefit for the organization in long run with profitability and growth.

Violent Video Games did Not Cause the Columbine High School Shooting Es

â€Å"I feel like getting a baseball bat, breaking it over his head, and then STABBING him with the broken end!!!!† vents Eric Harris about his local weatherman on his web page (Anton 5). Harris, being one of the killers in the Columbine High School shooting, was called a â€Å"die-hard gamer who loved the interactive bloodbath called DOOM† (Anton 2). Doom was thought to be one of the factors in Eric Harris’ violent tragedy. The question is: did playing Doom lead to him being a violent child, or did being a violent child lead him to playing Doom? Proceeding my perusal of articles and research, written by authors with scientific credentials or otherwise, I have concluded that video games are no more to blame for the ebullition found in today’s society than any other possible cause. However, the incessant brouhaha as well as the negative notoriety surrounding media and video games refuses to cease or let up. These claims—for or against video games—are ultimately subjective and inconclusive and very little can be confidently derived from them. Granted, the violence found in our youth is growing rapidly, and there must be external reasons for that, but using video games as a scapegoat will not rectify anything. Video games have been subjected to much finger pointing and blame for the too often seen violent tragedies as of late. David Grossman, a military psychologist that researches â€Å"killology,† is one of the many who provides his opinion against video games. Killology is a term he coined for the study of the methods and psychological effects of training army recruits to circumvent their natural inhibitions to killing fellow human beings (Grossman 1). By observing past wars (preceding killology), one can see how much people will... ...C IGN. 19 March 2002 http://pc.ign.com/articles/091/091815p1.html Grossman, David. â€Å"Trained to Kill†. Christianity Today Magazine – COVER STORY: Trained to Kill. 10 August 1998. Christianity Today. 20 March 2002 http://www.christianitytoday.com/ct/8t9/8t9030.html Anton, Mike and Lisa Ryckman. â€Å"In hindsight, signs to killings obvious†. In hindsight, signs to killings obvious. 2 May 1999. RockyMountainNews.com. 20 March 2002 http://denver.rockymountainnews.com/shooting/0502why10.shtml Tzemach, Gayle. â€Å"Blood and Gore Onscreen†. Violence Invades Video Games. 1 December 2001. ABC News. 19 March 2002. http://abcnews.go.com/sections/tech/dailynews/internetgames981201.html Zarozinski, Michael. â€Å"Video Game Violence†. Violence in Video Games. 12 September 2001. Louder Than A Bomb. 19 March 2002 http://www.louderthanabomb.com/vg_voilence.htm

Assassination of Archduke Franz Ferdinand

On June 28th, 1914 in the city of Sarajevo two bullets were fired. World War One, World War Two and the Cold War all trace their origins to the gunshots that interrupted that summer day. Archduke Franz Ferdinand was assassinated. Not only was Franz murdered, but so was his wife Sophie, Duchess of Hohenberg. They were assassinated by a young man named Bosnian Serb which set off a chain of events that leaded to the start of World War One. To many people it was known as the Great War and seemed to have come out of the blue. Franz’s assassination was the start to it all.Franz Ferdinand was the eldest son of Carl Ludwig and the brother of Emperor Franz Josef. Franz was born in Austria in1863. He was educated by private tutors and decided to join the Austro-Hungarian Army in 1883. His military career included service with an infantry regiment in Prague and Hungary. While in the army Franz received several promotions: captain (1885), major (1888), colonel (1890) and general (1896). I n 1889, Crown Prince Rudolf, the son of Franz Josef, shot himself at his hunting lodge. The death of Prince Rudolf passed the crown to Franz Ferdinand's father, Carl Ludwig.When he died in 1896, Franz Ferdinand became the new heir to the throne. After the death of Franz, Austria/Hungary needed to enforce its authority in the face of such an insolent crime. Austria/Hungary immediately blamed Serbian government for the attack. After hearing that Serbia had asked Russia for help Austria/Hungary declared war on Serbia on July 28. However, with the threat of Russia and its army, and Austria having an army unprepared for a large-scale war, it required Germany's help to back up its words with force.Emperor Franz Josef wrote a personal letter to Kaiser Wilhelm asking for support and on July 6, Germany informed that they would give their full support to Austria. On August 1, after hearing news of Russia's general mobilization, Germany declared war on Russia. The German army then launched its attack on Russia's ally, France, through Belgium, violating Belgian neutrality and bringing Great Britain into the war as well. Over the next four years, the Great War/World War One grew to involve Italy, Japan, the Middle East and the United States, and many other countries.Around 20 million soldiers died and 21 million more were wounded and stuck with the damages for the rest of their lives. At last in 1919 peace was found but only stayed in peace for about two decades before giving way to another devastating world war. Who is to blame for the Great War? It comes down to who started it and who backed who which is firstly Austria/Hungary. After the assassination in Serbia they automatically blamed the city which caused a lot of tension and the declaring of war on one another. The fact that Austria/Hungary asked Germany for help encouraged Serbia to react with getting help with Russia and it went on and on.To summarise this blame answer its Germany and Austria/Hungary. Austria-Hung ary declared war on Serbia because a Serbian nationalist killed the heir to the throne. Germany's unconditional backing of Austria-Hungary encouraged them to be aggressive, which further lead to the Great War. To conclude this topic on what started and who was to blame for World War One I come to say that blame can cause a lot of damage and trouble eg. Austria blaming Serbia, and that the assassination of Franz grew way out of hand and could have been easily solved with no need of involvement with other contries. .

Evaluation Of A Juvenile Drug Court Program - 1515 Words

Research Article Analysis In today’s society there is an enormous amount of research being conducted throughout the world. A great many of those studies are occurring on Universities and campuses, in this paper, analysis of one such study will be reviewed. The article is an evaluation of a Juvenile Drug Court Program in Lexington, Kentucky. The data that is coming from the Bureau of Justice suggests that juvenile courts process a higher volume of cases today than at any time in the past (Hayden, 2012) These statistics represent the trend in persistently high rates in use of illegal substances among adolescents in the United States and subsequent juvenile court involvement. [The purpose of this study was to examine these outcomes in criminal offending and substance use for one of the first juvenile drug courts (JDC) in Kentucky, implemented in 2003 located in Lexington, Fayette County (Hayden, 2012). This program evaluation was conducted using records provided by Kentucky Admin istrative Office of the Courts (AOC) (Hayden, 2012). The concept of a drug court was conceived in Miami-Dade County, Florida by Chief Judge Gerald Wetherington in 1989. That court was for adults, and the idea was to provide alternatives to incarceration and probation by affording offenders opportunities to get treatment with incentives and sanctions to encourage sobriety and lawful behavior (Hayden, 2012). 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